Resources and Guides

Check Out Diana’s New York Times Bestseller

All In Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue.

You will likely get only one opportunity in your life to go “all in” in on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All In Startup will prepare you for that “all in” moment and make sure that you push your chips into the middle only when the odds are in your favor. This book holds the keys to significantly de-risking your idea so that your success appears almost lucky.


I dare you to find a business book for entrepreneurs that’s as useful as All In Startup and I double-dare you to find one that’s as much fun to read. Diana Kander captures what it’s like to launch something new. The result on the path to finding startup success.

Tony Hsieh

CEO, Zappos

Downloads and Resources

Experiment Board

When launching a new business, understanding and testing your assumptions is essential to starting off on the right foot. I created this worksheet to allow entrepreneurs to conduct useful experiments before going all in.

Mindset Discussion Guide

Reading Diana’s book with a group? This discussion guide will get the discussion headed in an exciting direction.

Customer Interview Rules

When approaching customer interviews, many entrepreneurs compromise the data by asking poor questions. Following these rules will unlock what your customers are really thinking, and what they really want.

Have more questions? Drop Diana a note.