“Kander and Trotter will rescue your pitch from mediocrity and transform it into something unforgettable and undeniable. Packed with great stories and savvy tips, this book will help everyone become a smarter seller.”

DAN PINK #1 New York Times bestselling author of The Power of Regret, Drive, and To Sell Is Human

“Curiosity is the elixir for an engaged life and the foundation for a creative and innovative company. This beautifully written parable reminded me why thinking like a four-year old can be healthy for both employees and an organization.”

CHIP CONLEY New York Times bestselling author

“I dare you to find a business book for innovators that’s as useful as All In Startup, and I double-dare you to find one that’s as much fun to read. Diana Kander captures what it’s like to launch something new. The result is a book that helps set readers on the path to finding innovation success.”

TONY HSIEH CEO of Zappos.com and author of the #1 New York Times Bestseller Delivering Happiness