How strong is your curiosity muscle?

Following the rise and plateau of a large gym chain, The Curiosity Muscle shows you why most companies reaching the peak of their potential lose their curiosity and crash into irrelevance. This novel walks you through specific ways to boost innovation, uncover customer needs, solve problems, increase employee engagement, and ultimately, future-proof your business.
“Diana Kander and Andy Fromm offer a powerful and persuasive argument. What ultimately undermines companies isn’t the wrong strategy, sloppy marketing or inadequate financing. It’s lack of curiosity. This fun business fable will show you how to institutionalize curiosity and avoid the blind spots that trouble most organizations.“
– Daniel H. Pink
Author of many New York Times and Wall Street Journal Bestselling books, including When: The Scientific Secrets of Perfect Timing

Launching a New Idea When Everything Is on the Line

All In Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting.

Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. All In Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue.
“I dare you to find a business book for entrepreneurs that’s as useful as All In Startup, and I double-dare you to find one that’s as much fun to read. Diana Kander captures what it’s like to launch something new. The result is a book that helps set readers on the path to finding startup success.”
—Tony Hsieh 
CEO of and author of the #1 New York Times Bestseller Delivering Happiness

Have any questions about my All In Startup Book or The Curiosity Muscle Book?

Learn about principles of curiosity and what it takes to launch a new business idea.

Let's have a conversation. 
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