How to Compete on Value instead of Price in a Commodity Business

Are you competing on price or value with your customers? If your focus is on value (which it should be), are you missing some key blindspots in your product or service? Are you measuring true data about the health of your project or just relying on vanity metrics that are concealing what’s really going on? This presentation teaches a methodology used by both entrepreneurs and established organizations to continuously create new value for their customers. You will learn the key questions you must ask in order to uncover value-creating opportunities, as well as precisely how to ask them to effectively yield useful insights.

ROI & Key Outcomes:

• Change the way you solicit feedback from customers to make it more actionable
•  Learn the key customer questions that will uncover value-creating opportunities.
• Shift the way you compete for business

Increasing the Speed of Innovation

The pace of change in today’s economy requires innovative, value-adding ideas to come from all parts of your organization – whether they are internal improvements or new sources of revenue. The way managers were traditionally trained stifles innovation and forces out-of-the-box thinkers out of the company. This interactive presentation outlines the must-have skill sets to effectively lead your employees.  Diana will provide the framework for how your organization – and the people within it – can flourish in this hyper-competitive world.

ROI & Key Outcomes: 

• Learn new skill sets required of the innovative leader
• Avoid common pitfalls of innovative leadership
• Create an internal culture of innovation so that every employee is a resource to the effort

How to Significantly Increase User Adoption of New Initiatives Inside Your Organization

Have you had trouble getting everyone in the organization on board with new programs and initiatives?  Maybe it’s time to try the methodology entrepreneurs use to virally spread new ideas and achieve exponential adoption.  You see, everyone in your organization is not created equal; there are four distinct types of users and each group needs to be communicated with in a unique way.  This session will give you both the methodology and tools to increase adoption of every new program you roll out as well as underperforming existing programs.

ROI & Key Outcomes: 

• Understand why your current program or initiative isn’t sticking
• Learn how to launch new programs the same way successful entrepreneurs launch new products
• Understand the four distinct types of “users” of programs in your organization and why their differences impact program adoption.

Why Curiosity Is the Ultimate Competitive Advantage

This keynote explains exactly why most companies reaching the peak of their potential lose their curiosity and crash into irrelevance. From how we develop blind spots about our business, to the pitfalls of feeling like an expert, this thought-provoking, engaging program reveals the smokescreens obscuring imminent threats to long-term viability and walks you through specific ways to boost innovation, uncover customer needs, solve problems, create new value for customers, and increase employee engagement.

Most importantly, Diana demonstrates why curiosity is your greatest asset to drive constant innovation and help your company thrive and compete on more than price alone — ultimately, future-proofing your business.

ROI & Key Outcomes:

• How you can institutionalize curiosity and ask better questions to stay competitive and relevant to your customers and drive growth
• How you can dramatically reduce the risk of new ideas and create a more innovative culture that leads to results
• How to determine pitfalls within your organization and avoid falling into the “expert trap”