How to Compete on Value instead of Price in a Commodity Business

Are you competing on price or value with your customers? If your focus is on value, (which it should be) are you consistently measuring for success? Do you have the data to prove your value proposition is actually creating value for the customer? This presentation teaches a methodology used by both entrepreneurs and established organizations to continuously create new value for their customers. You will learn the key questions you’ll need to ask to uncover value-creating opportunities – and exactly how to ask them so you generate deeper insights.

ROI & Key Outcomes:

• Change the way you solicit feedback from customers to make it more actionable
•  Learn the key customer questions that will uncover value-creating opportunities.
• Shift the way you compete for business

Increasing the Speed of Innovation

The pace of change in today’s economy requires innovative, value-adding ideas to come from all parts of your organization – whether they are internal improvements or new sources of revenue. The way managers were traditionally trained stifles innovation and forces out-of-the-box thinkers out of the company. This interactive presentation outlines the must-have skill sets to effectively lead your employees.  Diana will provide the framework for how your organization – and the people within it – can flourish in this hyper-competitive world.

ROI & Key Outcomes: 

• Learn new skill sets required of the innovative leader
• Avoid common pitfalls of innovative leadership
• Create an internal culture of innovation so that every employee is a resource to the effort

My Entrepreneurial Journey and Valuable Lessons Learned

Diana Kander shares her personal journey; from its humble beginnings (escaping the Soviet Union in the middle of the night), to a successful entrepreneurial career, to writing a New York Times best-seller used in over 70 colleges to teach entrepreneurship and innovation, to advising Fortune 1000 companies on creating a culture of innovation and launching new products and services. Diana shares three important lessons in her journey: 1). The power of entrepreneurship and how it can transform lives; 2). The power of mentorship and how it can help you achieve what you never thought possible; and 3). The power of creating real value for others.

ROI & Key Outcomes:

• Learn what’s holding most wantapreneurs back from creating successful companies
• Shift your thinking on what a mentor/mentee relationship should look like, and how it can add the most value to a new company
• Understand what a community can do to foster and grow successful entrepreneurs

The Expert Trap

Everyone in an organization can innovate and create more value, but their “expertise” is getting in the way. This talk will demonstrate why the more success we experience, the bigger the threat of falling into one of the three expert traps: over-confidence, self-delusion, and fear of failure.  Diana will demonstrate how these traps impact our ability to create value for our company on a daily basis and teach attendees a simple practice to increase self-awareness and innovation at every level of the organization.  Understand the impact overconfidence, self-delusion, and fear of failure have on your everyday tasks.

ROI & Key Outcomes: 

• Learn how to request and receive actionable feedback
• Learn a practice to significantly improve “the way you’ve always done it”
• Create internal practices to encourage growth and innovation.