Diana Kander, New York Times Bestselling Author and Renowned Innovation Keynote Speaker
The data you choose to measure to test the success of a project is very important. If you measure vanity metrics instead of measuring real value based on the strategic goals of the organization, you could end up with a warehouse full of cupcake supplies. The metrics you choose to measure the success of any … Read more
(Note: This is the second installment of a multipart series on conducting customer interviews and discovering true migraine problems. And check out the first article in the series.) Ok, you’re on the bandwagon. You understand that you need to a get to a new level when it comes to understanding your customers and finding their migraine … Read more